ZIMBHO is a domestic tourism promotion campaign initiated by the Ministry of Tourism and Hospitality Industry in Zimbabwe.
The campaign aims to encourage Zimbabweans to explore and enjoy their own country’s rich tourism offerings, while fostering national pride and driving domestic tourism growth.
It promotes affordable travel packages, raises awareness of lesser-known destinations, and encourages local participation in tourism activities. This aligns with the goal of achieving a $5 billion tourism economy by 2025.
The program is designed to boost the local economy, create jobs, and reduce seasonality in the tourism sector by encouraging year-round travel among locals.
