This program focuses on enhancing the aesthetic appeal of Zimbabwe’s urban areas to make them more attractive to both domestic and international visitors.
The initiative aims to improve the visual environment of cities through landscaping, cleanliness, public art, and green spaces, contributing to the overall experience for tourists and residents alike.
Key cities and towns, especially tourism hubs like Harare, Bulawayo, and Victoria Falls, are being targeted for beautification efforts, including upgrading parks, road networks, and public amenities.
The beautification of cities is expected to enhance Zimbabwe’s image as a tourist destination, improve quality of life for residents, and encourage tourism investment.
