The Festive Season Campaign is a yearly tourism promotion initiative targeting the holiday period, aimed at boosting domestic and international tourism during the festive season.
The campaign focuses on promoting holiday destinations, events, and travel packages in Zimbabwe, encouraging both locals and tourists from abroad to spend the holiday season exploring the country.
This campaign offers special discounts, family-oriented packages, and highlights festive activities such as traditional celebrations, festivals, and local cuisine experiences. The campaign helps to reduce the traditional low season for tourism, increases revenue for hospitality businesses, and strengthens the domestic tourism market.
