Festive Season Campaign
The Festive Season Campaign is a yearly tourism promotion initiative targeting the holiday period, aimed at boosting domestic and international tourism during the festive season. The campaign focuses on promoting holiday destinations, events, and travel packages in Zimbabwe, encouraging both locals and tourists from abroad to spend the holiday season exploring the country. This campaign offers special discounts, family-oriented packages, and highlights festive activities such as traditional celebrations, festivals, and local cuisine experiences. The campaign helps to reduce the traditional low season for tourism, increases revenue for hospitality businesses, and strengthens the domestic tourism market.
Meet and Greet Program
The Meet and Greet program is designed to enhance the visitor experience by offering a warm and welcoming reception at key entry points such as airports, bus terminals, and border posts. The program aims to create a positive first impression for tourists arriving in Zimbabwe, setting the tone for their stay and emphasizing Zimbabwean hospitality. This initiative often includes cultural performances, information booths, and personalized assistance for travelers. It highlights the friendly, welcoming nature of Zimbabwean culture. By enhancing the arrival experience, the program seeks to improve tourist satisfaction, promote repeat visits, and encourage positive word-of-mouth.
Beautification of Cities
This program focuses on enhancing the aesthetic appeal of Zimbabwe’s urban areas to make them more attractive to both domestic and international visitors. The initiative aims to improve the visual environment of cities through landscaping, cleanliness, public art, and green spaces, contributing to the overall experience for tourists and residents alike. Key cities and towns, especially tourism hubs like Harare, Bulawayo, and Victoria Falls, are being targeted for beautification efforts, including upgrading parks, road networks, and public amenities. The beautification of cities is expected to enhance Zimbabwe’s image as a tourist destination, improve quality of life for residents, and encourage tourism investment.
ZIMBHO
ZIMBHO is a domestic tourism promotion campaign initiated by the Ministry of Tourism and Hospitality Industry in Zimbabwe. The campaign aims to encourage Zimbabweans to explore and enjoy their own country’s rich tourism offerings, while fostering national pride and driving domestic tourism growth. It promotes affordable travel packages, raises awareness of lesser-known destinations, and encourages local participation in tourism activities. This aligns with the goal of achieving a $5 billion tourism economy by 2025. The program is designed to boost the local economy, create jobs, and reduce seasonality in the tourism sector by encouraging year-round travel among locals.
Sanganai/Hlanganani World Tourism Expo (Zimbabwe)
Sanganai/Hlanganani is Zimbabwe’s premier tourism expo held annually, organized by the Zimbabwe Tourism Authority (ZTA). It is a showcase of Africa’s tourism and travel offerings. The event brings together local and international tourism stakeholders, including tour operators, travel agencies, and destination marketers, to promote Zimbabwe and the African tourism market. It includes business-to-business (B2B) meetings, exhibitions, and networking events, showcasing Zimbabwe’s rich cultural heritage, wildlife, and tourism infrastructure. Sanganai/Hlanganani plays a vital role in increasing inbound tourism, promoting investment in the tourism sector, and positioning Zimbabwe as a top travel destination in Africa.
World Tourism Day 2024 : Gandavaroyi Gokwe North
Gandavaroyi Gokwe North was a hive of activity today as Zimbabwe joined the rest of the world in commemorating World Tourism Day 2024 under the theme ‘Tourism and Peace.’ The event was marked by vibrant cultural performances, exhibitions, and discussions, all centered on how tourism can promote harmony and unity. The picturesque setting of Gandavaroyi Gorge served as a fitting backdrop, symbolizing the peaceful coexistence between nature and human activity. Attendees celebrated the role of tourism in fostering peace, bringing communities together, and showcasing Zimbabwe’s rich cultural and natural heritage. Happy World 🌎 Tourism Day!!!🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼 #TourismAndPeace #WTD24 #TourismMonth #VisitZimbabwe
World Tourism Day (WTD)
The Zimbabwe delegation, led by the Minister of Tourism and Hospitality Industry, Hon Barbara Rwodzi , was in Tbilisi, Georgia, to commemorate the World Tourism Day (WTD) for 2024. Minister Rwodzi joined several other Ministers of Tourism from across the world, over 500 participants from 51 different countries in celebrating the World Tourism Day. Spain, Jamaica, Cyprus, Democratic Republic of Congo, Greece, Hungary, Montenegro, Romania, Switzerland, Nigeria, Indonesia, Saudi Arabia, Guatemala, Uzbekistan and other countries. The packed celebrations are running over 3 days. #TourismAndPeace #WTD24 #UNTourism
September as Tourism
The Ministry of Tourism and Hospitality Industry marked September as Tourism Month by hosting a Sports Tournament today in Kabuyuni Constituency, highlighting Sports Tourism, one of the key clusters under the Ministry’s initiatives. The Sports Tournament aimed to promote community engagement, physical well-being, and highlight the potential of sports as a driver for local tourism. The initiative also demonstrated how sports can contribute to the growth of domestic tourism, attracting visitors and supporting local businesses. #TourismMonth#SportsTourism #TourismAndPeace#VisitZimbabwe
