FITUR is one of the largest international tourism trade fairs held annually in Madrid, Spain, attracting tourism professionals and the general public.
The event promotes global tourism, with a strong focus on the Spanish-speaking markets. It serves as a platform for tourism stakeholders to market destinations, showcase travel products, and network with industry professionals.
FITUR features exhibitors from over 165 countries, business appointments, seminars, and discussions on current trends in tourism, such as sustainability and digitalization. FITUR is a key event for increasing global visibility, especially for destinations looking to attract European and Latin American tourists, boosting tourism partnerships and business deals.